The business website package is for the person who already has a business and wants an online presence or the individual who is just getting started in business and wants to present a professional image.

The difference between a personal site and a business site is subtle but important.
For a start a business site has more storage space for the necessarily larger files, it has more included add-ins in the control panel and has a user friendly admin panel. You have more emails available to you along with sub domains etc

You have 12 months hosting with a professional hosting package on fast UK based servers.